The opportunity to design a brand new product launch doesn’t come around often, so we had to make it count. The name of this campaign is Ta-da, and it was inspired by the grand reveal of a product, the international auto show and the tease of what’s under that sheet. A project this big also needed the perfect execution and that could only come from Breakfast for Dinner. This omni-channel project included; a tease that was launched across social, email and SMS. The reveal which included; email, organic and paid social and a website takeover. The campaign used a cool blue accent to mimic the tech component and the Tovala orange whose warmth accentuated the food. The campaign assets moved from a tech focus to drool-worthy food over the course of the campaign. All of this to convey a new member of the Tovala family and ecosystem.